About me
Dan winter
I grew up in New Zealand, studied design and commerce at the University of Auckland, and moved to London in 2024. I've been making things for brands ever since, mostly across sport, travel, hospitality and drinks.
Right now I lead brand, creative and marketing at Golf Travel Group. I started as Content Manager, built the look and voice for two golf travel brands from scratch, and six months later I was running marketing and a team of five. We rebuilt paid social along the way, and enquiries grew 5x in five months.
Outside work you'll find me on a golf course, out running or cycling, at a gig, or planning the next trip. It all ends up in the work somehow.
WHAT I BRING
Four things I spend most of my week on.
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
Experience
I've worked in-house, on the agency side and freelance, across sport, entertainment, travel and FMCG. The common thread is creative that looks sharp and earns its keep.
Marketing & Creative Manager
GTG
2026 – Now
Marketing & Creative Manager
GTG
2026 – Now
Marketing & Creative Manager
GTG
2026 – Now
Content Manager
GTG
2025 – 2026
Content Manager
GTG
2025 – 2026
Content Manager
GTG
2025 – 2026
Multidisciplinary Creative
Freelance
2025
Multidisciplinary Creative
Freelance
2025
Multidisciplinary Creative
Freelance
2025
Graphic Designer
Seat Unique
2024 – 2025
Graphic Designer
Seat Unique
2024 – 2025
Graphic Designer
Seat Unique
2024 – 2025
Designer & Marketing Manager
Freelance
2022 – 2024
Designer & Marketing Manager
Freelance
2022 – 2024
Designer & Marketing Manager
Freelance
2022 – 2024
My Toolbox
Adobe is home base, from Photoshop and Illustrator to After Effects and Premiere Pro. Day to day I'm also in Framer, Meta Ads Manager, HubSpot and Claude.
Illustrator
My go-to for creating clean graphics and branding assets.
Photoshop
For building high-impact visuals that require compositing.
Lightroom
Ideal for editing and retouching photos from shoots.
InDesign
Great for laying out presentations, documents and brochures.
After Effects
For adding motion and animation to social first videos.
Hi
Hi
Let's work together
Got a role you think I'd suit? Let's talk.
About me
Dan winter
I grew up in New Zealand, studied design and commerce at the University of Auckland, and moved to London in 2024. I've been making things for brands ever since, mostly across sport, travel, hospitality and drinks.
Right now I lead brand, creative and marketing at Golf Travel Group. I started as Content Manager, built the look and voice for two golf travel brands from scratch, and six months later I was running marketing and a team of five. We rebuilt paid social along the way, and enquiries grew 5x in five months.
Outside work you'll find me on a golf course, out running or cycling, at a gig, or planning the next trip. It all ends up in the work somehow.
WHAT I BRING
Four things I spend most of my week on.
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
Experience
I've worked in-house, on the agency side and freelance, across sport, entertainment, travel and FMCG. The common thread is creative that looks sharp and earns its keep.
Marketing & Creative Manager
GTG
2026 – Now
Marketing & Creative Manager
GTG
2026 – Now
Marketing & Creative Manager
GTG
2026 – Now
Content Manager
GTG
2025 – 2026
Content Manager
GTG
2025 – 2026
Content Manager
GTG
2025 – 2026
Multidisciplinary Creative
Freelance
2025
Multidisciplinary Creative
Freelance
2025
Multidisciplinary Creative
Freelance
2025
Graphic Designer
Seat Unique
2024 – 2025
Graphic Designer
Seat Unique
2024 – 2025
Graphic Designer
Seat Unique
2024 – 2025
Designer & Marketing Manager
Freelance
2022 – 2024
Designer & Marketing Manager
Freelance
2022 – 2024
Designer & Marketing Manager
Freelance
2022 – 2024
My Toolbox
Adobe is home base, from Photoshop and Illustrator to After Effects and Premiere Pro. Day to day I'm also in Framer, Meta Ads Manager, HubSpot and Claude.
Illustrator
My go-to for creating clean graphics and branding assets.
Photoshop
For building high-impact visuals that require compositing.
Lightroom
Ideal for editing and retouching photos from shoots.
InDesign
Great for laying out presentations, documents and brochures.
After Effects
For adding motion and animation to social first videos.
Hi
Hi
Let's work together
Got a role you think I'd suit? Let's talk.
About me
Dan winter
I grew up in New Zealand, studied design and commerce at the University of Auckland, and moved to London in 2024. I've been making things for brands ever since, mostly across sport, travel, hospitality and drinks.
Right now I lead brand, creative and marketing at Golf Travel Group. I started as Content Manager, built the look and voice for two golf travel brands from scratch, and six months later I was running marketing and a team of five. We rebuilt paid social along the way, and enquiries grew 5x in five months.
Outside work you'll find me on a golf course, out running or cycling, at a gig, or planning the next trip. It all ends up in the work somehow.
WHAT I BRING
Four things I spend most of my week on.
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
BRAND & ART DIRECTION
Visual identity built from scratch
Tone of voice and brand guidelines
Art direction for shoots and campaigns
Keeping every channel on brand
Content & Social
Social strategy and planning
Shooting and editing short-form video
Photography and retouching
Growing channels that people actually follow
Performance Creative
Paid social ads built to be tested
Full-funnel Meta creative
Reading the numbers to brief the next round
Email and landing page creative
Team Leadership
Hiring and onboarding
Creative briefing and sign-off
Running a team across creative, social and paid
Reporting straight to the CEO
Experience
I've worked in-house, on the agency side and freelance, across sport, entertainment, travel and FMCG. The common thread is creative that looks sharp and earns its keep.
Marketing & Creative Manager
GTG
2026 – Now
Marketing & Creative Manager
GTG
2026 – Now
Marketing & Creative Manager
GTG
2026 – Now
Content Manager
GTG
2025 – 2026
Content Manager
GTG
2025 – 2026
Content Manager
GTG
2025 – 2026
Multidisciplinary Creative
Freelance
2025
Multidisciplinary Creative
Freelance
2025
Multidisciplinary Creative
Freelance
2025
Graphic Designer
Seat Unique
2024 – 2025
Graphic Designer
Seat Unique
2024 – 2025
Graphic Designer
Seat Unique
2024 – 2025
Designer & Marketing Manager
Freelance
2022 – 2024
Designer & Marketing Manager
Freelance
2022 – 2024
Designer & Marketing Manager
Freelance
2022 – 2024
My Toolbox
Adobe is home base, from Photoshop and Illustrator to After Effects and Premiere Pro. Day to day I'm also in Framer, Meta Ads Manager, HubSpot and Claude.
Illustrator
My go-to for creating clean graphics and branding assets.
Photoshop
For building high-impact visuals that require compositing.
Lightroom
Ideal for editing and retouching photos from shoots.
InDesign
Great for laying out presentations, documents and brochures.
After Effects
For adding motion and animation to social first videos.
Hi
Hi
Let's work together
Got a role you think I'd suit? Let's talk.