Brand & Art Direction
Club Sola Packaging
Bold, bright packaging for Club Sola's Pineapple & Chilli, which helped push the brand to number 2 in New Zealand's RTD market.
Year :
2024
Industry :
Food & Beverage
Client :
Premium Liquor Co
Project Duration :
6 weeks
The brief
Pineapple & Chilli was already a hit, but you could only get it in a mixed pack. Premium Liquor wanted it on shelves as its own release, and bold enough to spot straight away.
What I did
I designed the can around the flavour: bright, loud and a little bit spicy, while keeping the patterns and type from the rest of the Club Sola range so it still sat in the family. I also ran the digital launch around it. It had to look new but still unmistakably Club Sola, and jump out on a packed fridge shelf.
My role
Freelance for Premium Liquor. I led the packaging design and the digital launch around it.
The result
Club Sola climbed to number 2 in New Zealand's RTD market over summer. The design did its job on the shelf and in the sales.
More Projects
Brand & Art Direction
Club Sola Packaging
Bold, bright packaging for Club Sola's Pineapple & Chilli, which helped push the brand to number 2 in New Zealand's RTD market.
Year :
2024
Industry :
Food & Beverage
Client :
Premium Liquor Co
Project Duration :
6 weeks
The brief
Pineapple & Chilli was already a hit, but you could only get it in a mixed pack. Premium Liquor wanted it on shelves as its own release, and bold enough to spot straight away.
What I did
I designed the can around the flavour: bright, loud and a little bit spicy, while keeping the patterns and type from the rest of the Club Sola range so it still sat in the family. I also ran the digital launch around it. It had to look new but still unmistakably Club Sola, and jump out on a packed fridge shelf.
My role
Freelance for Premium Liquor. I led the packaging design and the digital launch around it.
The result
Club Sola climbed to number 2 in New Zealand's RTD market over summer. The design did its job on the shelf and in the sales.
More Projects
Brand & Art Direction
Club Sola Packaging
Bold, bright packaging for Club Sola's Pineapple & Chilli, which helped push the brand to number 2 in New Zealand's RTD market.
Year :
2024
Industry :
Food & Beverage
Client :
Premium Liquor Co
Project Duration :
6 weeks
The brief
Pineapple & Chilli was already a hit, but you could only get it in a mixed pack. Premium Liquor wanted it on shelves as its own release, and bold enough to spot straight away.
What I did
I designed the can around the flavour: bright, loud and a little bit spicy, while keeping the patterns and type from the rest of the Club Sola range so it still sat in the family. I also ran the digital launch around it. It had to look new but still unmistakably Club Sola, and jump out on a packed fridge shelf.
My role
Freelance for Premium Liquor. I led the packaging design and the digital launch around it.
The result
Club Sola climbed to number 2 in New Zealand's RTD market over summer. The design did its job on the shelf and in the sales.