Content & Social
Wild Thyme Social Refresh
A fresh look and content plan for a hospitality group's social, from the shoots right through to posting.
Year :
2025
Industry :
Food & Hospitality
Client :
Wild Thyme Group
Project Duration :
Ongoing
The brief
Wild Thyme's socials felt dated and a bit random. There was no consistent look, and posts went out whenever someone had a spare minute.
What I did
I set a new look and feel for the feed: a consistent photo style, simple templates for menus and specials, and a proper posting plan. That meant there was always something ready to go, from new dishes to seasonal drinks. The aim was to make it sharper without losing the relaxed, local feel regulars actually like about the place.
My role
Freelance. I set the look and the content plan, and filmed and shot all the content myself.
The result
A feed that finally looks like one brand, a plan the team could keep up with, and more people engaging with the posts.
More Projects
Content & Social
Wild Thyme Social Refresh
A fresh look and content plan for a hospitality group's social, from the shoots right through to posting.
Year :
2025
Industry :
Food & Hospitality
Client :
Wild Thyme Group
Project Duration :
Ongoing
The brief
Wild Thyme's socials felt dated and a bit random. There was no consistent look, and posts went out whenever someone had a spare minute.
What I did
I set a new look and feel for the feed: a consistent photo style, simple templates for menus and specials, and a proper posting plan. That meant there was always something ready to go, from new dishes to seasonal drinks. The aim was to make it sharper without losing the relaxed, local feel regulars actually like about the place.
My role
Freelance. I set the look and the content plan, and filmed and shot all the content myself.
The result
A feed that finally looks like one brand, a plan the team could keep up with, and more people engaging with the posts.
More Projects
Content & Social
Wild Thyme Social Refresh
A fresh look and content plan for a hospitality group's social, from the shoots right through to posting.
Year :
2025
Industry :
Food & Hospitality
Client :
Wild Thyme Group
Project Duration :
Ongoing
The brief
Wild Thyme's socials felt dated and a bit random. There was no consistent look, and posts went out whenever someone had a spare minute.
What I did
I set a new look and feel for the feed: a consistent photo style, simple templates for menus and specials, and a proper posting plan. That meant there was always something ready to go, from new dishes to seasonal drinks. The aim was to make it sharper without losing the relaxed, local feel regulars actually like about the place.
My role
Freelance. I set the look and the content plan, and filmed and shot all the content myself.
The result
A feed that finally looks like one brand, a plan the team could keep up with, and more people engaging with the posts.