Strategy & Direction
Golf for the Gulf
Designed a sustainable golf tee and educational book, blending product design with storytelling.
Year :
2022
Industry :
Sports
Client :
NZ Golf
Project Duration :
14 weeks
Problem :
Disposable plastic golf tees create unnecessary waste and harm wildlife.
Solution :
Designed a biodegradable tee from coffee grounds and other sustainable materials, paired with a photography led coffee table book on golf and sustainability.
Challenge :
Educating players on an overlooked issue while creating a product that matched the performance of traditional tees.
Summary :
A small but meaningful step toward a more sustainable future in golf, combining product design with storytelling.
More Projects
Strategy & Direction
Golf for the Gulf
Designed a sustainable golf tee and educational book, blending product design with storytelling.
Year :
2022
Industry :
Sports
Client :
NZ Golf
Project Duration :
14 weeks
Problem :
Disposable plastic golf tees create unnecessary waste and harm wildlife.
Solution :
Designed a biodegradable tee from coffee grounds and other sustainable materials, paired with a photography led coffee table book on golf and sustainability.
Challenge :
Educating players on an overlooked issue while creating a product that matched the performance of traditional tees.
Summary :
A small but meaningful step toward a more sustainable future in golf, combining product design with storytelling.
More Projects
Strategy & Direction
Golf for the Gulf
Designed a sustainable golf tee and educational book, blending product design with storytelling.
Year :
2022
Industry :
Sports
Client :
NZ Golf
Project Duration :
14 weeks
Problem :
Disposable plastic golf tees create unnecessary waste and harm wildlife.
Solution :
Designed a biodegradable tee from coffee grounds and other sustainable materials, paired with a photography led coffee table book on golf and sustainability.
Challenge :
Educating players on an overlooked issue while creating a product that matched the performance of traditional tees.
Summary :
A small but meaningful step toward a more sustainable future in golf, combining product design with storytelling.