Content & Social
Seat Unique Social Media
A new look for Seat Unique's organic and paid social, built to feel premium and still stop the scroll. Meta ad CTR went up 30%.
Year :
2024 – 2025
Industry :
Sports & Entertainment
Client :
Seat Unique
Project Duration :
9 months
The brief
Seat Unique sells premium seats and hospitality for the biggest sport and music events, but its social didn't look premium. Organic and paid felt like two different brands.
What I did
I built a new visual identity for organic social, then carried it into paid: statics, reels, animated graphics and campaign assets for paid social, PPC and PMax. One look, whether you saw it in your feed or in an ad. The tension was that paid creative has to sell while organic has to earn attention, so both had to feel like one brand without losing what each one needs to do.
My role
In-house Graphic Designer, owning the look of organic and paid social and working alongside the marketing team.
The result
A consistent look across every channel, and paid social that worked harder because of it. Meta ad CTR went up 30%.
More Projects
Content & Social
Seat Unique Social Media
A new look for Seat Unique's organic and paid social, built to feel premium and still stop the scroll. Meta ad CTR went up 30%.
Year :
2024 – 2025
Industry :
Sports & Entertainment
Client :
Seat Unique
Project Duration :
9 months
The brief
Seat Unique sells premium seats and hospitality for the biggest sport and music events, but its social didn't look premium. Organic and paid felt like two different brands.
What I did
I built a new visual identity for organic social, then carried it into paid: statics, reels, animated graphics and campaign assets for paid social, PPC and PMax. One look, whether you saw it in your feed or in an ad. The tension was that paid creative has to sell while organic has to earn attention, so both had to feel like one brand without losing what each one needs to do.
My role
In-house Graphic Designer, owning the look of organic and paid social and working alongside the marketing team.
The result
A consistent look across every channel, and paid social that worked harder because of it. Meta ad CTR went up 30%.
More Projects
Content & Social
Seat Unique Social Media
A new look for Seat Unique's organic and paid social, built to feel premium and still stop the scroll. Meta ad CTR went up 30%.
Year :
2024 – 2025
Industry :
Sports & Entertainment
Client :
Seat Unique
Project Duration :
9 months
The brief
Seat Unique sells premium seats and hospitality for the biggest sport and music events, but its social didn't look premium. Organic and paid felt like two different brands.
What I did
I built a new visual identity for organic social, then carried it into paid: statics, reels, animated graphics and campaign assets for paid social, PPC and PMax. One look, whether you saw it in your feed or in an ad. The tension was that paid creative has to sell while organic has to earn attention, so both had to feel like one brand without losing what each one needs to do.
My role
In-house Graphic Designer, owning the look of organic and paid social and working alongside the marketing team.
The result
A consistent look across every channel, and paid social that worked harder because of it. Meta ad CTR went up 30%.