Brand & Art Direction
golftours.com x Te Arai Links
A partnership pitch to bring Te Arai Links, one of New Zealand's best new courses, to golftours.com's US audience.
Year :
2025
Industry :
Travel
Client :
golftours.com
Project Duration :
Partnership pitch
The brief
golftours.com wanted Te Arai Links in its New Zealand range. But a new US brand pitching one of the world's most talked-about courses had to look like a partner worth having, not just another reseller.
What I did
I wrote and designed the deck around one story: US golfers are ready for New Zealand, and Te Arai should be the trip they build it around. Market data up front, big landscape photography, the golftours.com brand system throughout, and a clear offer covering packages, itineraries and content. The trick was two brands on every slide: unmistakably golftours.com, while giving Te Arai's landscape and architecture room to lead.
My role
Wrote most of the content and designed the whole deck, liaising with our partnerships team on the commercial offer.
The result
A premium pitch that opened the partnership conversation, built on the same brand system as the rest of golftours.com's US launch.
More Projects
Brand & Art Direction
golftours.com x Te Arai Links
A partnership pitch to bring Te Arai Links, one of New Zealand's best new courses, to golftours.com's US audience.
Year :
2025
Industry :
Travel
Client :
golftours.com
Project Duration :
Partnership pitch
The brief
golftours.com wanted Te Arai Links in its New Zealand range. But a new US brand pitching one of the world's most talked-about courses had to look like a partner worth having, not just another reseller.
What I did
I wrote and designed the deck around one story: US golfers are ready for New Zealand, and Te Arai should be the trip they build it around. Market data up front, big landscape photography, the golftours.com brand system throughout, and a clear offer covering packages, itineraries and content. The trick was two brands on every slide: unmistakably golftours.com, while giving Te Arai's landscape and architecture room to lead.
My role
Wrote most of the content and designed the whole deck, liaising with our partnerships team on the commercial offer.
The result
A premium pitch that opened the partnership conversation, built on the same brand system as the rest of golftours.com's US launch.
More Projects
Brand & Art Direction
golftours.com x Te Arai Links
A partnership pitch to bring Te Arai Links, one of New Zealand's best new courses, to golftours.com's US audience.
Year :
2025
Industry :
Travel
Client :
golftours.com
Project Duration :
Partnership pitch
The brief
golftours.com wanted Te Arai Links in its New Zealand range. But a new US brand pitching one of the world's most talked-about courses had to look like a partner worth having, not just another reseller.
What I did
I wrote and designed the deck around one story: US golfers are ready for New Zealand, and Te Arai should be the trip they build it around. Market data up front, big landscape photography, the golftours.com brand system throughout, and a clear offer covering packages, itineraries and content. The trick was two brands on every slide: unmistakably golftours.com, while giving Te Arai's landscape and architecture room to lead.
My role
Wrote most of the content and designed the whole deck, liaising with our partnerships team on the commercial offer.
The result
A premium pitch that opened the partnership conversation, built on the same brand system as the rest of golftours.com's US launch.