Performance Creative
GTG Paid Social Rebuild
Rebuilt the creative and account structure for UK and US paid social. Enquiries grew 5x in five months, with cost per enquiry down by up to 85%.
Year :
2026
Industry :
Travel
Client :
Golf Travel Group
Project Duration :
5 months
Problem :
The paid social accounts for both brands had grown without a clear structure, and the creative wasn't built to be tested. Enquiries were flat, and it was hard to tell what was actually working.
Solution :
I rebuilt both Meta accounts into a full-funnel structure, set the creative direction for every ad, and started testing properly: new hooks, formats and offers every week. I also sorted tracking with Meta CAPI and HubSpot, so we could see which ads were bringing in real enquiries. The hard part was doing it across two markets, heading into peak season, on roughly the same budget, without switching everything off and starting again.
Challenge :
Led it end to end: account structure, creative direction and testing, with our in-house designer and content team making the ads. I reported results straight to the CEO.
The result
Paid social enquiries grew 5x in five months on about 15% more spend. Cost per enquiry fell 74% in the UK and 85% in the US.
More Projects
Performance Creative
GTG Paid Social Rebuild
Rebuilt the creative and account structure for UK and US paid social. Enquiries grew 5x in five months, with cost per enquiry down by up to 85%.
Year :
2026
Industry :
Travel
Client :
Golf Travel Group
Project Duration :
5 months
Problem :
The paid social accounts for both brands had grown without a clear structure, and the creative wasn't built to be tested. Enquiries were flat, and it was hard to tell what was actually working.
Solution :
I rebuilt both Meta accounts into a full-funnel structure, set the creative direction for every ad, and started testing properly: new hooks, formats and offers every week. I also sorted tracking with Meta CAPI and HubSpot, so we could see which ads were bringing in real enquiries. The hard part was doing it across two markets, heading into peak season, on roughly the same budget, without switching everything off and starting again.
Challenge :
Led it end to end: account structure, creative direction and testing, with our in-house designer and content team making the ads. I reported results straight to the CEO.
The result
Paid social enquiries grew 5x in five months on about 15% more spend. Cost per enquiry fell 74% in the UK and 85% in the US.
More Projects
Performance Creative
GTG Paid Social Rebuild
Rebuilt the creative and account structure for UK and US paid social. Enquiries grew 5x in five months, with cost per enquiry down by up to 85%.
Year :
2026
Industry :
Travel
Client :
Golf Travel Group
Project Duration :
5 months
Problem :
The paid social accounts for both brands had grown without a clear structure, and the creative wasn't built to be tested. Enquiries were flat, and it was hard to tell what was actually working.
Solution :
I rebuilt both Meta accounts into a full-funnel structure, set the creative direction for every ad, and started testing properly: new hooks, formats and offers every week. I also sorted tracking with Meta CAPI and HubSpot, so we could see which ads were bringing in real enquiries. The hard part was doing it across two markets, heading into peak season, on roughly the same budget, without switching everything off and starting again.
Challenge :
Led it end to end: account structure, creative direction and testing, with our in-house designer and content team making the ads. I reported results straight to the CEO.
The result
Paid social enquiries grew 5x in five months on about 15% more spend. Cost per enquiry fell 74% in the UK and 85% in the US.